Tuesday, February 07, 2012

Thoughts Are Only Skin Deep

I saw a most interesting product just now. Basically, it was a snail slime based moisturizer, that is touted to be 70% pure snail slime. For those who don't already know, most girls I know wouldn't want to be a snail, let alone slather its slime on her own face. How surprising. Can it really be that there's a good way to sell disgusting stuff to females at exorbitant prices?

Beauty itself appears to be priceless. The very thought of the possibility of becoming more beautiful seems to suffice in selling a product, efficacy and grossness be damned. And for a high price, to boot. Clearly, it is entirely possible to get a female to pay dearly for the privilege to slather disgusting stuff on her own face. Intriguing.

The thought process is interesting. In the absence of a reframing method, most people have established ideas of what is gross and what isn't. Yet, the concept of a beauty product sweeps all of that aside, reframing everything in the context of a beauty product, whereby its "objective" attributes are enhanced. Truly, thoughts are only skin deep, and just need a little nudge in the right direction to completely transform them.

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