Video Ads

It seems that massification is the current trend of media. Early visual media involved the leisurely painted paintings, which were added to by early photographic technologies, then digital photography. In fact, every mother's child seems to have a digital camera nowadays. As Walther Benjamin said, massification can lead to an erosion of the aura of a work of art. Where a carefully crafted photograph or painting has a powerful aura, upon reproduction, such works become increasingly blase.

Now, with beautiful pictures spewed everywhere, it is really unsurprising that people begin to seek out other media or different applications of the same media. Simply put, everyone is becoming desensitized. Even stock photos are marketed on microstock for a pittance. Some are even giving their works away for free, or simply in return for crediting.

Given the evolution of digital cameras, the movie mode is now becoming increasingly prevalent. It has in effect made high quality video recordings (that is, large sensor recordings) more accessible to the masses. While purists today say that ads will always be still images, one need only recall the comparative accessibility of the early daguerrotypes to figure that it is reasonable to anticipate the superseding of still imagery ads with moving images. And I do not mean on television, but also on the billboards out there, along with the large poster ads. 10 years? 20? Its time will come, and like the way digital took film over as the primary medium, I will not be surprised if videos took over still ads over time.